Lifetime Warranty is first a branding and marketing tool.  Our dealers have experienced a 14% increase in new vehicle sales volume and a 19% increase in used vehicle sales volume.  You can effectively increase your marketing reach by providing you customer with a value driven reason to choose your Dealership over your competition.


Lifetime Warranty transitions into a selling and gross tool.  Our dealers have increased their profit per vehicle by $238 over and above the cost of the warranty.  You no longer have to be the lowest price in the market.  Lifetime Warranty provides your customer true value.


One of the biggest misconceptions of Lifetime Warranty is that by giving away a long term powertrain warranty, it has a negative effect on V.S.C. Sales, the opposite is true.  Once your customer have chosen to do business with you and transitions into the finance office, Lifetime Warranty then acts as an upsell to Vehicle Service Contracts and Pre-Paid Maintenance contracts.  One of the reason why a customer chooses your Dealership will be the Lifetime Warranty, and the awareness of the Powertrain Coverage transitions into interest in the F&I office.  Since the only thing you customer has to do to remain eligible under that warranty is complete the factory recommended maintenance, selling a PPM program in F&I becomes an easy upsell.


One to the big benefits of Lifetime Warranty is the positive effect it has in the Service Department.  We train your ASM's to use Lifetime and a way to increase Customer Pay Repair Orders.  We do this by first Identifying the customer in the drive as a Lifetime Warranty Customer.  Since the only thing the customer has to complete, to remain eligible, is complete the factory recommended maintenance, ensure the customer complies become simple.