Tools

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we're shopping for corn flakes, concert tickets or a new vehicle, the Internet has changed how we decide what and where to buy. Today we're all digital explorers, seeking out online ratings, social media-based peer reviews, videos, and in-depth product details as we move down the path to purchase. Marketing has evolved and modern marketing strategies have to evolve with the changing shape of shopping.

Google call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT.

In this a recent study, Google has identified that to be successful in connecting with buyers today, retailers have to have an integrated approach to marketing.  This integration must including traditional marketing mediums, digital and social mediums all connected to the retail customer experience during the purchase.

Over that past few years, marketers have treated the traditional, digital and experience as separate channels or silos.  To win at the Zero Moment of Truth, the space between the traditional media awareness and the purchase experience, marketers must take a more holistic approach and integrate these silos.  

Utilizing a Unique Selling Proposition, like Lifetime Warranty of 15/150 Warranty provides your dealership a branding message that can be used to connect your TV, Radio & Print advertising message to the message within digital and social platforms as well as integrating that message into your dealership's sales experience.

Contact us today for a full online presentation on how using our Long Term Powertrain Warranties can provide your dealership with powerful and effective proposition to win at the Zero Moment of Truth.